Logo Design Process
A logo identifies a company or product via the use of a mark, flag, symbol or signature.
Logo Design Process:
- Define: A logo identifies a company or product via the use of a mark, flag, symbol or signature. A logo does not sell the company directly nor rarely does it describe a business. Logos derive their meaning from the quality of the thing they symbolise, not the other way around - logos are there to identity, not to explain. In a nutshell, what a logo means is more important than what it looks like.
- Research: After receiving the Logo Handout and initiating phone conversation to get additional details the handout did not provide, We begin researching their company and competitors to get a better feel for their market – this helps in the overall look and message the final logo conveys.
- Create: Our designs, whether it’s logos or websites, always start off on paper. This allows us to get our brain moving in the right direction and get down as many ideas as possible. Jumping directly onto the computer can slow the creative process – it takes more time to execute ideas and one can tend to pay more attention to minuet details early on. Mind mapping also helps in exploring and growing your topic. You can easily expand upon ideas and keywords. Consider it the sketching of keywords.
- Develop: After We’ve seen some sketches starting to come alive and take form, We then take my ideas to the computer. Our software of choice is typically Adobe Illustrator for creating logos. Lines and shapes in Illustrator use vectors that are easily scalable and retain consistent clarity.
- Test: After client feedback we tend to head back to the computer and make changes or provide additional samples. This gives me the chance to take in more ideas from the client and understand their vision more clearly after the initial feedback.After We at least 80% satisfied with the logos We have so designed We play around with color combination and font variation.After the client comes to an agreement of the best overall solution for their logo, We will go in and make any additional minor changes We feel are neccessary, if need be.At this stage We’ll also mock-up what their new logo will look like on their existing website or stationery. This helps your clients see how the logo works as a collective, not just a stand alone object.
- Deliver: Delivering the correct files to Our client is one way to ensure that Our client never comes back asking for revisions or different versions of a logo. It also ensures that the logo gets displayed correctly in all circumstances, which should be supported by a style guide.