So far this year our bulk messaging suite, Contact Now has been exceeding all sales expectations, both sending bulk e-mail and bulk SMS messages are hugely popular at the moment.

What is causing this though?

Are marketing departments turning to communicating with customers and prospects via e-mail and SMS because it is cost effective and in the current economic climate with marketing budgets being slashed this is a good option.

Or are marketing departments realizing the benefits of treating a customer as an individual and are starting to shift the focus from 1 to mass communication to 1 to 1 communication, personalizing content based on a consumer’s identity.

It is probably both and every company should be looking at communicating with their customers either by e-mail or by SMS, it is cheaper and more effective than traditional mail and you can get an immediate response.

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An SMS text message is a message that is made up of no more than 160 characters and is the mobile equivalent to an email. Research into the use of mobile phones and text messaging has shown that in the UK alone we send over 100 million text messages a day and that over 90 per cent of these messages are read by the recipient within a matter of minutes. It should come as no surprise then that companies are now using bulk text messages to market their products and services to their customers and that text message marketing is perhaps one of the most effective, direct and personal marketing tools available today.

Bulk text messaging basically refers to an advertising medium where by a company can send a single text message containing important promotional information to multiple individuals at the same time. A significant number of people can be reached via a text message yet one of the most important benefits of SMS or bulk text messaging is that it is significantly cheaper than using direct mail or traditional advertising techniques. Another advantage is that people are more likely to remember a text message to their personal mobile phone than they are an email.

Today there are hundreds of companies that provide bulk SMS management services. The reason for the growing number of companies supplying bulk SMS services is that the number of companies and organisations using SMS as part of their marketing strategy is growing rapidly. Dynmark international is a leading SMS text messaging supplier that has been providing mobile data applications to large and small businesses since 2001 when the company was first founded.

In 2004 Dynmark launched e-txt™ its award winning SMS bulk text message and distribution service. Thousands of companies and organisations are now using e-txt™ for marketing and customer relationship purposes. The service provided by Dynmark offers its users a quick and efficient way to stay in touch with their customers or members in a manner that is both more convenient and much cheaper than traditional marketing techniques such as cold calling or email.

SMS messaging is very similar to an email in that it can be stored by the recipient and read again at a later date. On the other hand it has been estimated that nearly 90 per cent of emails today are considered to be spam. Mobile phone technology is much less intrusive therefore is much harder to spam. e-txt™ software also enables you to build up a database of numbers that have been provided with the permission of the recipient so the people you are contacting via SMS are more likely to be genuinely interested in your services and respond.

Statistics have shown that mobile phone ownership is at am all time high and most people when asked claim they would feel lost without their phone. The fact that mobile phones are now considered to be an extension of the modern human being means that they are potentially the greatest marketing and information channel available to modern businesses.

Mobile marketing is the use of text and picture messaging, as well as mobile internet, for advertising and sales promotion purposes and is a form of marketing that has become increasingly popular in recent years. All innovative marketers are taking advantage of SMS text messaging as a new and effective communication route through which to reach potential or existing customers. Text message marketing is now considered to be the most direct and personal marketing tool today with millions of advertising SMS being sent by different companies and organisations every month.

Originally SMS mobile marketing was thought of as a way for companies to distribute irrelevant or spam information to people as many advertisers obtained lists of individual’s private mobile phone numbers without their permission. However, like other marketing avenues SMS providers are now subject to best practice standards and customers phone details are only stored in a companies database with their permission. This is also hugely beneficial for companies as they can now reach people who are genuinely interested in their products or services.

There are many different types of businesses and organisations that are taking advantage of text message mobile marketing including nightclubs, hospitals and entertainment information providers. Whether you are sending promotional information such as drinks offers and VIP entry details for a nightclub, or more practical information such as appointment reminders from a hospital SMS messaging is far more likely to be effective as even very old mobile phones can receive text messages and individuals do not need to be online to receive them as with emails.

SMS Studio™ is a mobile messaging software management system that is used by thousands of organisations to send promotional business information to prospective customers. This software gives you the ability to send, receive, and sort messages as well as letting you create and develop databases containing customer’s details. The database application allows you to target specific groups of individuals who you think would be more responsive to the information you are providing in a particular text message.

The company behind SMS Studio™, Dynmark, are a leading bulk SMS provider who saw the potential in mobile marketing and recognised that trends were shifting. They saw that internet use was swiftly becoming more popular via mobile phones than via more traditional PC’s and set out to dominate the SMS marketing industry in the UK. Dynmark’s company vision was to lead the PC-to-mobile communications revolution and that is exactly what they have done with SMS Studio™.