Just as people have to have a place to call home, websites also must have a “residence.” As individuals seek housing, internet entrepreneurs seek hosting for their websites. These days there is an enormous demand for web hosting services and becoming a web hosting reseller to try to help meet that demand can be an easy business to operate from home.
Opening a web hosting reseller business is one of the wisest ways to put up or expand your internet based business. However, do not take this step just by deciding overnight and getting into the web hosting reseller market, the very next morning. Whenever you start a new web hosting reseller business you must be aware of the inside and the outside of it. The various points that you should work on, before you start a web hosting reseller business is as follows:
Market research and planning: The first important point to be considered in a business is that you must do a proper market research. Planning is also one of the primary factors for the success towards your new web hosting reseller business. There is little scope for people who start their business without setting specific goals and objectives.
Marketing research: Don’t fall in the race. Just try to be a good service provider. Research how other companies provide good services to their customers. Take from advice that is in that business; because experience is always a good teacher. If you want to get ahead in your web hosting reseller business, you must get to know which companies are more successful and which are the ones who have achieved least success in their business. This information will act as a feedback and it will guide you to decide what to do and what to avoid with regard to your own web hosting reseller business.
Have a market plan: You can develop a successful business plan for your new web hosting reseller business by collecting the required information from your initial research. Also, you need to be aware of the fact that just by having a sound business plan does not mean that you will definitely achieve success in your web hosting reseller business. Writing a business plan will only act as a guide and it will help you tackle the challenges and obstacles that come on your way towards starting your web hosting reseller business.
After starting service:
Give your customers better service. As a reseller provider, your number one priority should be customer service. This is where you can shine above the larger companies, since they likely have many customer service representatives who are likely not monitored regularly. Even more, they may even hire overseas representatives to keep their overhead low. By providing excellent customer services, you have the best chance at building a strong customer base. The number one rule a reseller should live by is MAKE SURE YOUR CUSTOMERS ARE HAPPY.
Know how to grow. As a reseller, you will be responsible for growing your own customer base. For this reason, it is important to know where to market and who to market to. Small business owners are a good start. You can advertise that you, the owner, will work directly with them whenever they have any questions, concerns, or need technical help. This is give them the comfort of knowing that they will not have to deal with a customer service representative if something happens with their account.
Customize your hosting plans. If you are able to split your ‘plans’ up how you want them, advertise that you can make a customized plan specific to the customer’s individuals needs. You can also let them know that, as their business or website grows, their plan can grow with them. You may also want to split up some very tiny plans and sell them for $1-2 a month. These would have just enough space for a 5-10 page basic personal website and include no extras. To someone who needs a very small amount of space, such as a parent whose child wants a website, $1 a month will look much better that $5-$10. If you are able to gain enough customers via this method, it may be much more profitable that selling larger plans.
Offer discounts for current customers who refer new customers. To make sure you come out ahead, you can always specify that the new customers must remain a customer for so many months before the discount is given to the current customer. A good idea is to offer 1-3 months worth of free service in exchange for a customer that buys a 6-12 month plan. Remember ‘honesty is the best policy’, please doesn’t full your customer by offering something unmanageable that you can’t manage. It will hurt your customers & they won’t trust you after that.
Choose a reliable service. As a web hosting reseller, you have a responsibility to your customers if you want to keep them around. This responsibility includes making sure that you are reselling services from a reliable company. If you choose a bad company that has significant downtime and does not have enough resources to support all of the customers that they have taken on, you are liable to lose most of the customers that you bring in.
Do your homework. Lastly, if want to run a reselling business, it is always a good idea to know something about servers, scripting languages, and other issues that may arise with your customers. This will allow you to respond to their questions and concerns quicker than if you have to look up the answers yourself.
Reselling is a great business to start and offers a lot of profit opportunity if you know how to market your business correctly. You have the potential to grow a booming business quickly with very little overhead and everything is done online. No building maintenance, employees (unless you choose).
